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The Postal Merchandiser guide is primarily focused on external marketing materials. This guide is designed to help postal employees understand how to effectively promote and sell postal products and services to customers. It includes details on merchandising techniques, promotional strategies, and ways to engage with consumers to increase sales.

The emphasis on external marketing illustrates the guide's role in enhancing the visibility of products offered by the USPS and ensuring that employees can effectively communicate these offerings to the public. The guide typically includes information that aids employees in crafting messages that resonate with potential customers, which can help in driving sales and improving the overall customer shopping experience at postal facilities.

While internal employee communication, customer service training, and regulatory updates are all important aspects of USPS operations, they do not specifically align with the objectives of the Postal Merchandiser guide, which centers on marketing efforts directed toward customers.